Market
Short sales, ten years on: what 2008 taught me
Jody McNamerBroker · Coach · AdvocateApproved by Jody McNamer6 min read
More than $50 million in short sales during the crisis taught me something no bull market can: how to guide people through the worst day of their financial life.
I closed more than $50 million in short sales when the market fell apart. I do not say that to boast — I say it because those years shaped how I treat every client since, in good markets and bad.
People remember how you handled the hard part
A short sale is rarely about the paperwork. It is about a family that feels ashamed and scared, and needs someone to tell them the truth and stand next to them while it plays out. Handle that well and you have a client for life — and their whole circle.
The lesson carries into any market
Most of my business today comes from people I closed for years ago. Not because of a clever campaign, but because when it was hard, I did not disappear. That is the whole strategy.
Reviewed by Jody McNamer
Every article here is checked and approved by Jody before it is published.
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