Selling
Pricing a listing on evidence, not hope
Jody McNamerBroker · Coach · AdvocateApproved by Jody McNamer5 min read
The fastest way to leave money on the table is to overprice and chase the market down. Here is how I price a home so it sells — near or over asking.
Every seller wants the highest number. The mistake is treating the list price like an opening bid instead of a marketing decision. Buyers today have the same data you do — they know when a home is priced on hope.
Comparable evidence beats a wish
I price against homes that actually sold, adjusted for condition, location and the story of the street — not the aspirational number a neighbour listed at and never got. Then I look at the last two weeks of buyer behaviour, because a market can move faster than the closed comps show.
Price it right and let demand do the work
A home priced correctly out of the gate draws more showings in the first ten days than it will for the rest of its time on the market combined. That early attention is where multiple offers — and over-asking prices — come from.
Reviewed by Jody McNamer
Every article here is checked and approved by Jody before it is published.
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