Coaching
The Go/No-Go call: sizing a deal in minutes
Jody McNamerBroker · Coach · AdvocateApproved by Jody McNamer7 min read
Most agents lose money on the deals they should have walked away from. A simple framework to decide, fast, whether a deal is worth your time.
Time is the only inventory an agent can never restock. The producers I coach are not the ones chasing every lead — they are the ones who decide quickly which deals deserve their week.
The three questions
Can this client actually transact in the next 90 days? Is the number realistic against the comps? And do I have a clear path to the other side of the table? If any answer is a hard no, it is a no-go — or at least a not-yet.
Discipline is a growth strategy
Saying no to the wrong deal is how you say yes to the right one. The Go/No-Go calculator I teach turns that instinct into a repeatable habit, so you spend your best hours on the business that closes.
Reviewed by Jody McNamer
Every article here is checked and approved by Jody before it is published.
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